{"id":1050,"date":"2022-09-03T20:36:31","date_gmt":"2022-09-03T18:36:31","guid":{"rendered":"https:\/\/okr-archi-artiste.fr\/?p=1050"},"modified":"2026-08-12T17:15:10","modified_gmt":"2026-08-12T15:15:10","slug":"communication-du-festival-les-bouilles-heureuses","status":"publish","type":"post","link":"https:\/\/okr-archi-artiste.fr\/en\/communication-du-festival-les-bouilles-heureuses\/","title":{"rendered":"Communications for Les Bouilles Heureuses festival"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Project<\/strong> Designing a strong graphic identity for the Les Bouilles Heureuses architecture festival<br><strong>Missions<\/strong> Illustration, graphic design and adaptation of the charter to physical and digital communication media<br><strong>Partners<\/strong> Collectif Supercali + Distillerie 168 + R\u00e9novation sociale<br><strong>Place<\/strong> Les R\u00e9aut\u00e9s (44)<br><strong>Date<\/strong> 2022<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8459e83a04e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8459e83a04e\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2025\/03\/mock-up-bouilles-h-1024x683.jpg\" alt=\"\" class=\"wp-image-1338\" style=\"border-radius:0px\" srcset=\"https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2025\/03\/mock-up-bouilles-h-1024x683.jpg 1024w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2025\/03\/mock-up-bouilles-h-300x200.jpg 300w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2025\/03\/mock-up-bouilles-h-768x512.jpg 768w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2025\/03\/mock-up-bouilles-h-18x12.jpg 18w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2025\/03\/mock-up-bouilles-h.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8459e83a570&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8459e83a570\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2022\/08\/02-Vachiottes2-1024x1024.jpg\" alt=\"\" class=\"wp-image-1573\" style=\"width:513px;height:auto\" srcset=\"https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2022\/08\/02-Vachiottes2-1024x1024.jpg 1024w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2022\/08\/02-Vachiottes2-300x300.jpg 300w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2022\/08\/02-Vachiottes2-150x150.jpg 150w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2022\/08\/02-Vachiottes2-768x768.jpg 768w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2022\/08\/02-Vachiottes2-12x12.jpg 12w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2022\/08\/02-Vachiottes2.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h1 class=\"wp-block-heading\">Project background<\/h1>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><em>Les Bouilles Heureuses<\/em> is an <strong>annual architecture festival<\/strong> that invites participants to experiment with recycled materials from local sources (&lt; 100 km) by building architectural and landscape features. It promotes and raises awareness of the values of inclusiveness, ecology and working together.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">For its very first edition from 30 August to 3 September 2022, the festival <a href=\"https:\/\/okr-archi-artiste.fr\/index.php\/les-bouilles-heureuses-2022\/\"><em>Les Bouilles Heureuses 2022<\/em><\/a> brought together around fifty festival-goers over five days. During this short week, festival-goers were able to <strong>experiment on different scales, from furniture to small housing units, from pontoons to murals.<\/strong>For the launch, it was necessary to develop a strong, recognisable graphic charter that was consistent with the project.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h1 class=\"wp-block-heading\">Create a truly unique identity<\/h1>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">The festival's communication is based on three fundamental principles that <strong>bring together location, practice and the festive aspect<\/strong> of the event. The site, a distillery on <strong>a former farm,<\/strong> is featured <strong>in the designs.<\/strong>They include representations of the distiller's casings, the still and the wine boiler found on site and spotted during visits to the site, along with vegetation typical of the Pays de Retz region, such as alfalfa and wild carrots.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Patterns related to the site are created using Indian ink and old brushes. These sinuous lines, sometimes extremely rough, evoke the experimental nature of the event, which encourages participants to embrace manual practices. This technique was tested on <em><a href=\"https:\/\/okr-archi-artiste.fr\/index.php\/in-vino-veritas\/\">In Vino Veritas<\/a><\/em>, triptych produced as part of the preliminary graphic research for this paper.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8459e83ab34&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8459e83ab34\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"756\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2022\/09\/promotion-756x1024.jpg\" alt=\"\" class=\"wp-image-2547\" style=\"aspect-ratio:0.7382748379858785;width:368px;height:auto\" srcset=\"https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2022\/09\/promotion-756x1024.jpg 756w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2022\/09\/promotion-222x300.jpg 222w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2022\/09\/promotion-768x1040.jpg 768w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2022\/09\/promotion-9x12.jpg 9w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2022\/09\/promotion.jpg 960w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Finally, communication about the festival <em>Les Bouilles Heureuses<\/em> had to include some form of festivities to tie in with the joyful musical programme offered each evening. Every day, after the work sites have closed and the tools have been put away, festival-goers are invited to come and enjoy musical experiments by local artists. These evenings are also an opportunity to open the site to local residents, farmers and young people, and to bring together different populations and customs.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">This poster and its striking visual were the starting point of the graphic charter that enabled communication to be rolled out in paper format with flyers, but also digitally on social media (Instagram, Facebook).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a8459e83ad13&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped has-base-background-color has-background wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8459e83b005&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8459e83b005\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1336\" src=\"https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2025\/03\/Bob-Jake-1024x1024.jpg\" alt=\"\" class=\"wp-image-1336\" style=\"border-radius:0px\" srcset=\"https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2025\/03\/Bob-Jake-1024x1024.jpg 1024w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2025\/03\/Bob-Jake-300x300.jpg 300w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2025\/03\/Bob-Jake-150x150.jpg 150w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2025\/03\/Bob-Jake-768x768.jpg 768w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2025\/03\/Bob-Jake-12x12.jpg 12w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2025\/03\/Bob-Jake.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 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has-custom-border wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1349\" src=\"https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2025\/03\/post-prog20-1024x1024.jpg\" alt=\"\" class=\"wp-image-1349\" style=\"border-radius:0px\" srcset=\"https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2025\/03\/post-prog20-1024x1024.jpg 1024w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2025\/03\/post-prog20-300x300.jpg 300w, https:\/\/okr-archi-artiste.fr\/wp-content\/uploads\/2025\/03\/post-prog20-150x150.jpg 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fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Projet Concevoir une identit\u00e9 graphique forte pour le festival d\u2019architecture Les Bouilles HeureusesMissions Illustration, graphisme et d\u00e9clinaison de la charte sur supports de communication physiques et num\u00e9riquesPartenaires Collectif Supercali + Distillerie 168 + R\u00e9novation socialeLieu Les R\u00e9aut\u00e9s (44)Date 2022 Contexte du projet Les Bouilles Heureuses est un festival annuel d\u2019architecture qui invite les participants \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,14],"tags":[66],"class_list":["post-1050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphisme","category-illustration","tag-realisation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication du festival Les Bouilles Heureuses - Oskar Rischewski<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okr-archi-artiste.fr\/en\/communication-du-festival-les-bouilles-heureuses\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication du festival Les Bouilles Heureuses - Oskar Rischewski\" \/>\n<meta property=\"og:description\" content=\"Projet Concevoir une identit\u00e9 graphique forte pour le festival d\u2019architecture Les Bouilles HeureusesMissions Illustration, graphisme et d\u00e9clinaison de la charte sur supports de communication physiques et num\u00e9riquesPartenaires Collectif Supercali + Distillerie 168 + R\u00e9novation socialeLieu Les R\u00e9aut\u00e9s (44)Date 2022 Contexte du projet Les Bouilles Heureuses est un festival annuel d\u2019architecture qui invite les participants \u00e0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okr-archi-artiste.fr\/en\/communication-du-festival-les-bouilles-heureuses\/\" \/>\n<meta property=\"og:site_name\" content=\"Oskar Rischewski\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-03T18:36:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-12T15:15:10+00:00\" \/>\n<meta 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