Creation of a strong graphic identity for the Les Bouilles Heureuses architecture festival, 2024
Les Bouilles Heureuses is an annual architecture festival that invites participants to experiment with recycled materials from local sources (< 100 km) by building architectural and landscape features. It promotes and raises awareness of the values of inclusiveness, ecology and working together.
The 2024 edition of the festival took place from August 21 to 25 at Les Réautés in the Pays de Retz. Some fifty festival-goers took turns over 5 days to take advantage of the materials and tools available on site, transforming the space by day and dancing by night.
The graphic proposal for the 2024 edition of Les Bouilles Heureuses is based on the existing graphic charter and plays on the idea of stepping outside the box.
Architectural, graphic, landscape and artistic experimentation are at the heart of the event and the communication for this new edition.
The proposal revolves around the triptych of the three main components of the event: construction site, music and local production. These three central elements are invaded by drawn experimentation and unified through a powerful pink color, both festive and strange.
The images used in this communication were taken from photos I took for the previous edition of Les Bouilles Heureuses 2023