Project Concevoir une identité graphique forte pour le festival d’architecture Les Bouilles Heureuses
Missions Illustration, graphic design and adaptation of the charter to physical and digital communication media
Partners Collectif Supercali + Distillerie 168 + Rénovation sociale
Place Les Réautés (44)
Date 2022
Les Bouilles Heureuses is an annual architecture festival that invites participants to experiment with recycled materials from local sources (< 100 km) by building architectural and landscape features. It promotes and raises awareness of the values of inclusiveness, ecology and working together.
For its very first edition from 30 August to 3 September 2022, the festival Les Bouilles Heureuses 2022 brought together around fifty festival-goers over five days. During this short week, festival-goers were able to experiment on different scales, from furniture to small housing units, from pontoons to murals. For the launch, it was necessary to develop a strong, recognisable graphic charter that was consistent with the project.
The festival's communication is based on three fundamental principles that bring together location, practice and the festive aspect of the event. The site, a distillery on a former farm, is featured in the designs. They include representations of the distiller's casings, the still and the wine boiler found on site and spotted during visits to the site, along with vegetation typical of the Pays de Retz region, such as alfalfa and wild carrots.
Patterns related to the site are created using Indian ink and old brushes. These sinuous lines, sometimes extremely rough, evoke the experimental nature of the event, which encourages participants to embrace manual practices. This technique was tested on In Vino Veritas, triptych produced as part of the preliminary graphic research for this paper.
Finally, communication about the festival Les Bouilles Heureuses had to include some form of festivities to tie in with the joyful musical programme offered each evening. Every day, after the work sites have closed and the tools have been put away, festival-goers are invited to come and enjoy musical experiments by local artists. These evenings are also an opportunity to open the site to local residents, farmers and young people, and to bring together different populations and customs.
This poster and its striking visual were the starting point of the graphic charter that enabled communication to be rolled out in paper format with flyers, but also digitally on social media (Instagram, Facebook).
